• #HowMuchIsEnough Awareness Campaign

#HowMuchIsEnough Awareness Campaign


Altruist Sunscreen and Melanoma Focus unite to raise awareness of the dangers of sun damage and tanning.

What price a tan? As the summer holidays kick in, the UK’s unhealthy obsession with getting a tan continues to claim more skin cancer cases every year – and with the heatwave showing no sign of easing up, we are deeply concerned about the lasting impact that overdoing it in the sun will have on our health.

The campaign hits back with a new series of ‘scars and all’ content shorts to tell the human stories behind three common skin cancer cases.  They reveal both the physical scars left by the disease and the psychological impact that can live on long after treatment has been completed.

Altruist and Melanoma Focus commissioned the films as a warning to the nation to take care in the sun, whether at home or abroad. 

The campaign aims to encourage people to think before they tan, asking ‘How much is enough?’ as it delivers key facts including:

  • One blistering sunburn in childhood or adolescence doubles the risk of melanoma
  • Regular use of sunbeds before the age of 30 can increase the risk of melanoma by 75%
  • Melanoma skin cancer is the 5th most common cancer amongst men in the UK

Watch the videos, share them to help us promote awareness of melanoma and join the conversation at #howmuchisenough on YouTube and our social media channels. 

Facebook | Twitter | Instagram

printer-friendly version